Obo Clip: Product Management: What We Can Learn from Qwikster

“It’s hard enough to change your business model without upsetting customers, but changing your business model by dividing the services you offer and requiring customers to make an additional account and pay an additional fee to access previously inclusive services without upsetting them is… downright impossible, as Netflix learned back in 2011 through the flop known as Qwikster.”

Read the rest here:

Not so Fast, Neflix!

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