“If you’ve already read our posts on epic product fails, and possibly even if you haven’t, you might be aware of the dangers of not conducting thorough market research before developing and launching a product. You might even know that 43% of startups fail because of insufficient market need for their product. But, just because you know what not to do, doesn’t mean you know what to do. For instance: when do you start market research? When do you stop? How do you turn the resulting data into smarter product choices? How do you even define “better” market research?
So glad you asked! Let’s tackle those questions today…”
Read the rest here:
Make Smarter Choices Using Market Research
Audrey 